expo floor reflections – WA State Fitness Expo

The Official WA State Expo Newsletter

Your pulse on Fitness, Health & Wellness across the Pacific Northwest

Welcome to the latest WA State Fitness Expo Insider Report — your all-access look behind the scenes of the Northwest’s biggest celebration of fitness, community, and ambition. 💪 In this edition, promoter Jeremy Williams shares fresh updates from the Sasquatch Pro/Am, Expo announcements, and a preview of what’s next. You’ll also find the NW Fitness Magazine Holiday Gift Guide, vendor opportunities, and inspiring community stories. 🦁

WA State Fitness Expo Insider Newsletter — powered by NW Fitness Magazine, WA State Fitness Expo, and Williams Productions.

🧠 On My Mind — A Note from Jeremy Williams

I recently set up an exhibitor booth at the Sasquatch Pro/Am to promote the upcoming WA State Open & Fitness Expo, and I’ve got to say — it felt incredible to be back on the floor again.

It’s been a while since I’ve personally run a vendor booth, and I forgot how much I love it — connecting with everyone, sharing laughs, and hearing real feedback from athletes, fans, and fellow vendors. It reminded me why I do what I do.

I got some great ideas from everyone who stopped by — especially about awards and athlete recognition. People loved the Lions for the overall open categories, and I’m seriously considering bringing back the rings this year for Men’s Bodybuilding, Physique, and Classic Physique.

If you were there — thank you. I appreciate every conversation, every idea, and every moment. Got suggestions for this year? Hit reply — I’d love to hear them.

📸 See the Sasquatch Pro/Am Recap & Photos

— Jeremy Williams, Promoter | WA State Fitness Expo

🎁 NW Fitness Magazine Holiday Gift Guide

Feature your brand for free — fitness, health, wellness, recovery, apparel, gyms, coaches & pros welcome.

Business name & logo
One featured product or offer
Link to your website or store
Product image

Submit Your Free Listing →

🎉 The 23rd Annual WA State Fitness Expo

🏋️‍♂️ Presented by Williams Productions
📅 Event Date: Saturday, July 18th, 2026
📍 Auburn Performing Arts Center — 702 4th Street NE, Auburn, WA 98002

A full day of inspiration, competition, and connection — bringing together athletes, brands, and fans from across the Northwest.

⚡ Events & Attractions

NPC WA State Open National Qualifier (all divisions)
S.O.F League Hero Challenge / Summer Throwdown
Powerlifting • Olympic Weightlifting • Strongman
Fitness Demonstrations & Performances
Awakening Festival Experience
Expo & Vendor Marketplace (indoor & outdoor)

🎟️ Get Tickets • Become a Vendor

🏆 Competitions — Where Champions Rise

NPC WA State Open, Powerlifting, Olympic Weightlifting, Strongman, S.O.F League Hero Challenge / Summer Throwdown — this is where the Northwest comes to compete.

Explore the Competitions →

✨ Celebrity Guests & Fitness Icons

Featuring “Star Power @ The Expo” — connect with legends. Special Guest: Mike O’Hearn at the 2026 Expo.

📸 Meet Mike at the Expo →

🏆 Gift Bags — Fuel the Champions — celebrating the sponsors and vendors powering our swag & goodie bags for athletes, competitors, and fans.

🎁 Submit a Swag / Gift Bag Item →

🏷️ Event Promos

Exclusive event promotions and special offers from our vendors, sponsors, and partners — created for the WA State Fitness Expo community.

View Expo-Only Offers →

📰 The Expo Edge — Vendor Wins & Pro Tips

Real-world inspiration from standout vendors: booth design, interactive experiences, lead gen, and post-show follow-up.

Read the Latest Feature →

🌟 Welcome Our New Diamond Sponsor — Stridely!

Compression meets innovation. Fashion-forward compression socks + a gamified wellness app for smarter movement and recovery.

Read the Vendor Spotlight →

Returning Vendor: Big Dan’s Fitness & Nutrition

🏆 Returning Vendor Spotlight — Big Dan’s Fitness & Nutrition

Over five years strong — fueling athletes, inspiring competitors, and bringing unmatched energy to the Expo floor.

Read the Full Spotlight →

Vendor Spotlight: Grand Canyon University

🎓 Past Vendor Highlight: Grand Canyon University

From the classroom to the competition floor — empowering leaders in healthcare, education, business, and beyond.

💬 What the Northwest Is Saying

Explore the moments, memories, and emotions that define the WA State Fitness Expo. Real people. Real passion. Real community.

See the Testimonials & Highlights →

🏆 Best in the NW — Nominate. Vote. Celebrate.

Presented by NW Fitness Magazine & Williams Productions. Winners are featured, honored at the Expo, and receive the official award badge.

Submit Your Nomination →

🏷️ Get Featured — Free Exposure for Fitness, Health & Wellness Brands!

Add your free listing — NWFitnessDirectory.com
Share your events — NWFitnessEvents.com
Contribute a giveaway — Submit here
Get featured in NW Fitness Magazine — Pitch your brand

📲 Let’s Connect & Grow Together

Follow & Connect →

🧠 Helpful Tools & Free Downloads

🏋️‍♂️ Vendor Info Request

Connect your business with thousands of engaged fitness fans and professionals.

📩 Request Vendor Info 🧾 View Packages & Benefits

💼 Vendor Registration

🚀 Reserve Vendor booth 📋 View Line-Up — Register 👉 Complete Registration

📰 Subscribe to the WA State Fitness Expo Blog

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P.S. Before you go, I’d love to hear from you.

I’m always looking to spotlight the innovative people, brands, and stories driving fitness forward in the Northwest and beyond.

✨ What’s something you’re doing right now that deserves to be seen, supported, or celebrated?

Just hit reply — I read every message personally, and I love connecting with brands that are building, creating, and inspiring others.