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WA State Fitness Expo

The Pacific Northwest’s #1 Fitness, Health & Wellness Event

Where Fitness Brands Grow, Athletes Rise & the Northwest Comes to Flex

More than an expo — it’s the stage, the spotlight, and the connection hub for everything fitness in the Northwest. Build your brand, make sales, and create momentum that lasts all year.

🚀 23rd Annual WA State Fitness Expo — July 18, 2026 | Auburn, WA
NPC WA State Open • Powerlifting • Strongman • SOF League Hero Games • 100+ Vendors • 2,000+ Attendees

⚡ Secure your booth before the floor plan fills up — early vendors receive FREE exposure in NW Fitness Magazine and automatic “Best in the NW” nominations!

Choose Your Path

What brings you to the Expo?

We designed this event for attendees, competitors, and brands. Start where you’ll get ROI the fastest.

🎟️ I want to Attend

See the show, shop the vendors, meet the athletes, bring the family.

Get Spectator Tickets →

🏆 I want to Compete

NPC WA State Open, powerlifting, strongman, Olympic lifting, Hero Games / SOF League.

View Divisions & Events →

💼 I want to Exhibit / Sponsor

Vendors, sponsors, gyms, supplements, coaches, recovery, wellness — grow your list and make sales.

Request Vendor Info →

🔥 Why Vendors Win at the WA State Fitness Expo

This isn’t a “show up and hope” event. We give you promotion tools, content, and exposure so you can win before, during, and after the expo.

  • Pre-show promotion on Expo channels (IG, FB, site, newsletter)
  • Ability to create your own promo or giveaway (we’ll re-share)
  • Post-show spotlight opportunities (Expo Edge)
  • Automatic eligibility for Best in the NW
  • Chance to be featured in NW Fitness Magazine
Featured Expo Edge

🥇 2025 Expo Edge Award Winner: GymBandz (GETYOURMONEY Fitness)

Darryl Hill turned his vendor space into an interactive, fun, multi-sensory experience — preshow content, day-of engagement, post-show tagging, and even a long-jump challenge using his product.

He earned: $500 in 2026 Expo tickets + Full NW Fitness Magazine feature — because he made it easy for us to promote him.

Everything in One Event

Expo Highlights & Anchor Experiences

This is why people travel, compete, sponsor, and return.

Flagship

NPC WA State Open

National qualifier, all divisions, elite production quality, and huge local support.

View divisions →
Functional / Service

SOF League Hero Games

First responders, military, medical — functional tests + fundraising for Seattle Children’s.

Community

Vendor Marketplace

100+ brands, gyms, recovery, apparel, performance, wellness, nutrition.

Media

NW Fitness Magazine

Get interviewed, featured, or included in guides.

Get featured →
Awards

Best in the NW

Use the Expo buzz to get people to vote for you — gyms, athletes, brands.

Nominate / Vote →
Growth

Expo Edge Articles

We reverse-engineer what winning vendors did — so you can do it too.

Read Expo Edge →

📈 Your Year-Round NW Fitness Growth Engine

This site isn’t just an event page. It’s your entry into the Williams Productions ecosystem.

1. Get Listed

Add your business, gym, coach, or service to the WA State Fitness Expo & NW Fitness Magazine directory.

Create your listing →

2. Get Featured

Tell your story, product, or athlete feature. We give you content to reshare.

Pitch your brand →

3. Sell at the Expo

Show up with a booth, run activations like GymBandz, collect leads, and make offers.

Request vendor info →

4. Stay in the Loop

Expo newsletter, vendor spotlights, preshow media, event promos — all in one place.

Subscribe →

📨 Stay plugged into the NW Fitness scene

Expo updates, vendor spotlights, ticket drops, magazine features — straight to your inbox.

No spam. Only NW fitness wins.